Ibis Instruments at IBC 2026 in Amsterdam
IBC 2026 took place from September 11 – 14, 2026, at RAI Amsterdam, the Netherlands, bringing together over 41.000 attendees and more than 1.300 exhibitors from 170 countries. As one of the world’s leading events for the media, entertainment, and technology industries, this year’s edition focused on key industry developments including AI in action, live sports broadcasting, creator disruption, and future technologies.
Representatives of Ibis Instruments, Marko Tasić and Predrag Grandić, attended this year’s event, using the opportunity to meet with partners and customers, exchange industry insights, and explore the latest technologies and solutions shaping the broadcast and video industry.
An important part of their participation at IBC 2026 was dedicated to organizing meetings with key customers and connecting them directly with our technology partners, Bridge Technologies and Witbe. These meetings provided customers with an opportunity to discuss their specific requirements with vendor experts and gain a closer insight into the solutions and technologies available for their projects.
At the Bridge Technologies booth, a long-standing partner of Ibis Instruments, the focus was on current trends and innovations in video service monitoring and analysis. Together with Bridge Technologies experts, our colleagues held meetings with customers, discussing their specific needs, exchanging experiences, and presenting potential applications of advanced monitoring and analytics solutions.
This year’s IBC was also particularly important for further developing our cooperation with Witbe, a new partner whose solutions complement the Ibis Instruments portfolio. Several customer meetings were organized at the Witbe booth, where interested users had the opportunity to learn more about Witbe solutions for Set-Top Box test automation and validation, discuss practical use cases, and explore how these technologies could address their specific testing and quality assurance requirements.
Participation in IBC 2026 provided another valuable opportunity for Ibis Instruments to strengthen relationships with both partners and customers, create new business opportunities, and bring customers closer to innovative solutions relevant to the evolving broadcast and video industry.
